The work
New divisions, new markets, new go-to-market strategies, and the systems underneath them. Here's some of what I've led and built, and what each one taught me about how growing businesses actually work.
Building from zero
A national brokerage named me its first state managing broker in Georgia. There was no office, no team, and no local playbook. I built the division from nothing: the operations, the onboarding, the training, and the culture.
In 131 days we had more than 160 agents. I also served on the company's Founding Member's Board and Executive Advisory Board, helping shape how the business grew beyond my state.
Market entry
As US Country Manager for DIAKRIT, a Swedish real estate marketing company, I ran everything about the US side of the business: incorporation, product localization, and building the market from scratch.
The biggest win was a national-level partnership with Keller Williams Realty, which put the product in front of one of the largest real estate companies in the country.
Go-to-market
At Roomorama, a vacation rental platform, I led sales and business development for all of North America and reported directly to the COO.
My go-to-market strategy centered on the brand and the marketing, right down to how we set up our conference booth and the experience people had when they walked up to it. The company adopted it across the business.
Finding the niche
Lindsay Hunter already had an established interior design business when she came to me. Her first question was whether equestrian design was too niche. It wasn't. We built her equestrian interior design business as its own niche and got it established.
From there, it kept growing. She opened a store curating equestrian products from around the globe, and today the Luxury Equestrian Network brings together equestrian real estate, architecture, construction, and design professionals, with a magazine, events, and local chapters in areas around the country.
Experience design
I created The Limitless Collaborative, a business run inside my own VirBELA virtual reality campus, and hosted a summit there with more than 60 speakers, a vendor expo, and a scavenger hunt that took attendees all over the campus.
Separately, I was VirBELA's sole beta tester for its virtual office suites and worked with its design team to create better user engagement across the platform.
AI and automation
I've designed and built my own AI chief of staff and a team of AI employees, two full AI platforms, AI coaches and trainers, and a complete educational platform based on the Socratic method.
I use AI every day to run my own business, and I bring the same thinking to clients: find the manual work, the friction, and the bottlenecks, and build something that takes them off your plate.
Two decades of consulting
I've been coaching and consulting since 2003, across North America and the Caribbean, with consulting work around the world. I've advised SaaS companies, brokerages, and founders of growing businesses on operations, marketing, and growth.
Every engagement taught me the same thing: the idea is rarely the problem. The plan usually is, either because there isn't one or because it wasn't built on what actually has to happen to make the idea work.
A 30-minute conversation. You'll tell me where you are and where you want to go, and I'll tell you honestly whether I'm the right fit to get you there.